When creating a video maintaining good pace is, in my opinion, probably the most important goal for an editor, besides meeting a deadline! A major part of this is the style in which we edit our sequences. So, in this post I’ll be showing you 5 creative ways to edit footage in order to help keep an audience’s interest. Each of these techniques balances the modern with the tasteful, and for the most part, doesn’t take much time to implement.

Could any of your projects benefit from the following approaches?

Scrolling through LinkedIn I often see posts about exciting video shoots that have just wrapped. Now we all love a good behind the scenes pic, but no one ever seems to talk about the other side of the production process: editing! While it may not be as visually appealing or glamourous to some, it’s actually an incredibly important part of making a successful video..

The video production industry and the creative sector as a whole have taken a beating during the Covid-19 pandemic. As we all recover from the economic inactivity of lockdown and face the ‘new normal’, it could be easy to think that professional video production would need to stop for the foreseeable future. This may be true for certain types of production, but it doesn't apply to all. For sectors that are recovering, there is still a demand for video content that needs to be met, providing that safety takes priority.